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Character Design: Give your brand a face

Character Design: Give your brand a face

A character is more than just a cute figure. It's a recognizable face that brings your organization to life, tells a story, and leaves a lasting impression on both children and parents. Whether you operate a campsite, a recreation park, an indoor play area, or a football club: a well-designed character enhances the experience, increases engagement, and attracts repeat visitors and fans.

At Kids Marketeers, we design characters that truly fit your organization. Sweet, tough, playful, or quirky: we ensure the story aligns. Even better: we assist in translating the character into products, activities, and communication.

Examples

Explore a selection of realized characters:
✨ Reach your audience by:
  • Giving your brand a face
  • Adding emotion and experience to your communication
  • Building recognition season after season
  • Playfully connecting children to your location
  • Demonstrating to parents that you invest in experience
🧩 From character to experience

A strong character can come to life in many ways. Consider: illustrations, merchandise, and mascot costumes for events or daily use.

This way, your character becomes a recognizable hero that children (and parents) truly connect with. A familiar face, a friend, a symbol of fun or education.

That's the power of a good character. That's the power of Kids Marketeers.

✏️ We bring your character to life

Our in-house illustrators are ready to design a character that perfectly fits your location, target audience, and image. Not a standard figure, but a custom-made character.

♻️ Already have a character?

We can help with that too. We specialize in restyling existing figures: refreshing, improving, or expanding with new poses, emotions, or friends. Visit our restyling page to see how we approach this.

📦 Everything under one roof

Kids Marketeers manages the entire process: from design to production, from printing to delivery. You don't need to coordinate with multiple parties – we handle it all, and you maintain oversight.

Introduce your audience to a character that suits you. One that works. One that lasts.

👉 Want to learn more?

Contact us or explore our examples from your industry. Discover on our merchandise page how to bring your character to life in products that truly add value.

Frequently Asked Questions

I already have a character. Can you adjust or modernize it?

Absolutely! We specialize in restyling existing figures. This way, the character remains recognizable but feels fresh, contemporary, and ready for the future.

Can you also create matching products?

Yes! Think of coloring pages, plush toys, bags, clothing, books, stickers, and much more. We offer creative and practical solutions. Check out our merchandise page for inspiration.

I’m not exactly sure what I want yet. Can you help me choose?

Absolutely! We’ll think along with you from the very first idea. What fits your organization, your visitors, and the experience you want to create? Together, we’ll find the right tone, look, and style.

Do I have to go through the whole process, from character to products?

Not at all. You can step in at any point. Need only a character? Perfect. Already have a character and want to start with a mascot costume or merchandise? That’s fine too. We join in wherever you need us.

Illustration Heroes Website

Check out our specialized illustration site.

illustrationheroes.nl

View all products

Explore all our products in our online brochures.

View brochures

Specialist in character design

  • Years of experience in designing characters
  • Years of experience in restyling characters
  • Fully customized to your character and house style
  • Personal guidance from concept to final product

Over 500 companies have trusted us before

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